AI Insights · Timothy · October 2025
Q3 2025 Performance of Top Meal Kit Apps in South Africa
Explore the Q3 2025 trends for the top meal kit and specialty food apps in South Africa, highlighting downloads, revenue, and active user metrics.
In the third quarter of 2025, the performance of top meal kit and specialty food apps in South Africa showed varied trends across downloads, revenue, and active user metrics. Here’s a closer look at how these apps fared:
Vivino: Drink The Right Wine from Vivino ApS saw weekly revenue fluctuate, peaking at approximately $0.9K in late July and mid-September. Weekly downloads started at around 526, gradually declining to 358 by the end of September. Active users remained relatively stable, averaging around 2.2K, with a slight dip mid-quarter.
Gousto maintained a minimal download rate, with weekly figures barely surpassing single digits. Active user numbers hovered just above 100, showing little variation throughout the quarter.
HelloFresh: Meal Kit Delivery experienced a stable download rate, starting at 76 and slightly increasing to 78 by the end of the quarter. Active users fluctuated, reaching a peak of 3.1K in early September.
eMeals - Healthy Meal Plans had minimal activity with negligible downloads and consistently low active user numbers at 3 throughout the quarter.
Tipple showed almost no activity, with only a few downloads recorded late in the quarter.
These insights, sourced from Sensor Tower, provide a snapshot of the competitive landscape in the meal kit sector in South Africa. For more detailed analysis and data, visit Sensor Tower.
